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13.12.2019
Источник: «От Facebook требуют удалить антирекламу о препаратах для профилактики ВИЧ» | https://thebabel.net/news/39602-ot-facebook-trebuyut-udalit-antireklamu-o-preparatah-dlya-profilaktiki-vich |
52 медицинские компании и ЛГБТ+ организации написали публичное письмо руководству социальной сети, в котором потребовали от компании Facebook удалить антирекламу средств доконтактной профилактики (ДКП, или PrEP) как такую, что вводит пользователя в заблуждение, антинаучную и вредную с точки зрения борьбы с эпидемией ВИЧ-инфекции.
Активисты убеждены, что такая реклама ставит под угрозу здоровье пользователей сети и непосредственно вредит борьбе с распространением ВИЧ.
Рекламные сообщения, о которых идет речь, утверждают, что люди без ВИЧ, которые проходят терапию этими средствами для профилактики, могут пострадать от осложнений, вызванных этими препаратами.
Так, в одном из постов, которые привлекли внимание активистов, изображен молодой мужчина с закрытыми глазами. А под изображением размещен слоган: «Truvada и другие препараты на основе TDF для предотвращения передачи ВИЧ могут нанести вред почкам и костям».
Авторы письма заявили, что подобная рекламная кампания может отпугнуть людей от использования до- и постконтактной профилактики, поставив под угрозу их здоровье. А правозащитные группы отметили, что не имеют в своем распоряжении достаточно ресурсов для того, чтобы запустить опровергающую рекламную кампанию, способную сравниться по охвату с указанной, и призвали Facebook обратить внимание на опасность распространения ВИЧ-инфекции и новые вспышки вируса, которые может повлечь за собой распространение подобных рекламных материалов.
Представители Facebook уже успели заявить, что сторонние эксперты не обнаружили в рекламе «ложных данных», а следовательно, для отказа рекламодателю в сети нет оснований.
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Source: https://www.glaad.org/blog/open-letter-facebook
December 9, 2019
To the attention of Mark Zuckerberg, Chairman and CEO, Facebook:
As organizations attached to this letter — leaders in lesbian, gay, bisexual, transgender, and queer (LGBTQ) advocacy, public health, and HIV/AIDS prevention — we are urgently reaching out to Facebook and Instagram regarding factually inaccurate advertisements which suggest negative health effects of Truvada PrEP (Pre-Exposure Prophylaxis). The advertisements are targeting LGBTQ Facebook and Instagram users, and are causing significant harm to public health. The signers of this letter, including members of Facebook’s LGBTQ Network of Support, request that Facebook and Instagram remove the advertisements and also publicly address the misinformation that the platforms allowed to spread.
Using Facebook’s and Instagram’s targeted advertising programs, various law firms are attempting to recruit gay and bisexual men who use Truvada PrEP as an HIV preventative to join a lawsuit, claiming that the drug has caused harmful side effects in this patient population, specifically bone density and kidney issues. By focusing on “Truvada” and PrEP — rather than “Tenofovir Disoproxil Fumarate” (or TDF) and HIV positive individuals who use it as an antiviral — the law firms’ advertisements are scaring away at-risk HIV negative people from the leading drug that blocks HIV infections. This is despite numerous studies underscoring the safety of TDF in HIV-negative PrEP users.
Leading public health officials, medical professionals, and dedicated PrEP navigators and outreach coordinators have shared that these advertisements on Facebook and Instagram are being directly cited by at-risk community members expressing heightened fears about taking PrEP.
This issue goes beyond misinformation, as it puts real people’s lives in imminent danger. The U.S. Centers for Disease Control and Prevention reports that when taken daily, PrEP is highly effective for preventing HIV from sex or injection drug use. The CDC states: “Studies have shown that PrEP reduces the risk of getting HIV from sex by about 99% when taken daily.” The World Health Organization recommends that “people at substantial risk of HIV infection should be offered PrEP as an additional prevention choice, as part of comprehensive prevention.”
In response to a question from Congresswoman Alexandria Ocasio-Cortez during his testimony in front of the House Financial Services Committee on October 23, 2019, you, as CEO, explicitly stated: “If anyone, including a politician, is saying things [...] that [are] calling for violence, or could risk imminent physical harm [...] we will take that content down.”
By allowing these advertisements to persist on their platforms, Facebook and Instagram are convincing at-risk individuals to avoid PrEP, invariably leading to avoidable HIV infections. You are harming public health.
LGBTQ and HIV prevention groups reached out to Facebook about this situation, giving Facebook’s Ad Policy department ample time and opportunity to address the harmful spread of misinformation about Truvada PrEP on Facebook. As directed by Facebook, community organizations also contacted third party fact checking agencies regarding the misinformation. Facebook’s Advertising Policy regarding misinformation in ads, however, states that: “Facebook prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise.”
We are the organizations with “particular expertise.”
Given the history of how our community was met by deadly indifference during the early years of the AIDS crisis, the refusal to take action is deeply concerning. Since a resolution was not reached, immediate action must be taken by Facebook to ameliorate the harm which has already been caused to those who may be seeking preventative treatment against HIV.
The co-signatories of this letter demand that:
Facebook and Instagram immediately remove the advertisements outlined above that are harming public health.
Facebook and Instagram be transparent with users and the LGBTQ community on their advertising policy around misinformation which states that “in certain circumstances” Facebook prohibits ads that include “claims debunked by organizations with particular expertise.”
Facebook commits to a review and potential update of current advertising policies to prevent false or misleading public health statements from reaching users.
These concerns of the LGBTQ community, AIDS activists, and public health professionals need to be prioritized by Facebook, especially since lives and public health are at stake.
назад